

WTF is Influencer Marketing: Scaling Consumer SaaS/AI to 1M Users in 90 Days
GTM Machines #02 — Influencer Marketing Playbook Behind Millions of Users
Most companies treat influencer marketing like an experiment.
A few have turned it into a repeatable growth engine generating millions of impressions and users globally.
This session is a breakdown of that exact system.
Not theories. Not opinions.
This is the same playbook currently being used to drive billions of impressions across consumer AI products.
We’ll go deep into:
How to identify and source influencers at scale (not manual scraping, actual systems)
How to reach creators and consistently get responses
How to structure deals (fixed vs rev-share vs hybrid — and when each works)
How to negotiate pricing and performance expectations
How to seed and test content across multiple creators simultaneously
What metrics actually matter (and what most teams track incorrectly)
The operational layer: managing 50–100+ creators without chaos
This is the backend of how companies go from:
0 → millions of users and billions of impressions — fast
What to Expect
A step-by-step, executable playbook (not a panel discussion)
Real examples from campaigns that have generated millions of users globally
Tactical breakdowns you can directly apply to your own product
High-signal conversations with founders and operators doing serious scale
If you’re looking for high-level marketing gyaan, skip this.
If you want a proven distribution engine you can deploy immediately, this is for you.
Who Should Attend
Founders building or scaling consumer SaaS / AI products
CXOs (Growth, Marketing, Product) responsible for user acquisition at scale
Teams already spending on paid/influencer channels but not seeing predictable ROI
Spots are limited. RSVP now.