Cover Image for WTF is Influencer Marketing: Scaling Consumer SaaS/AI to 1M Users in 90 Days
Cover Image for WTF is Influencer Marketing: Scaling Consumer SaaS/AI to 1M Users in 90 Days
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Presented by
GTM Machines
34 Going

WTF is Influencer Marketing: Scaling Consumer SaaS/AI to 1M Users in 90 Days

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About Event

GTM Machines #02 — Influencer Marketing Playbook Behind Millions of Users

Most companies treat influencer marketing like an experiment.
A few have turned it into a repeatable growth engine generating millions of impressions and users globally.

This session is a breakdown of that exact system.

Not theories. Not opinions.
This is the same playbook currently being used to drive billions of impressions across consumer AI products.

We’ll go deep into:

  • How to identify and source influencers at scale (not manual scraping, actual systems)

  • How to reach creators and consistently get responses

  • How to structure deals (fixed vs rev-share vs hybrid — and when each works)

  • How to negotiate pricing and performance expectations

  • How to seed and test content across multiple creators simultaneously

  • What metrics actually matter (and what most teams track incorrectly)

  • The operational layer: managing 50–100+ creators without chaos

This is the backend of how companies go from:
0 → millions of users and billions of impressions — fast


What to Expect

  • A step-by-step, executable playbook (not a panel discussion)

  • Real examples from campaigns that have generated millions of users globally

  • Tactical breakdowns you can directly apply to your own product

  • High-signal conversations with founders and operators doing serious scale

If you’re looking for high-level marketing gyaan, skip this.
If you want a proven distribution engine you can deploy immediately, this is for you.


Who Should Attend

  • Founders building or scaling consumer SaaS / AI products

  • CXOs (Growth, Marketing, Product) responsible for user acquisition at scale

  • Teams already spending on paid/influencer channels but not seeing predictable ROI

Spots are limited. RSVP now.

Location
HSR Layout
Bengaluru, Karnataka, India
Avatar for GTM Machines
Presented by
GTM Machines
34 Going