AgenticAI & GenMedia in Marketing

​Hosts
• Arif Nezami — Managing Director, AI Products, Salt XC
• Shane Deen — Director, AI Agency Services

​Session Kick-off
Aidan Tracey — CEO, Tracxtion Commerce Group

​Panel 01: Agentic Marketing — From Prompt to Autonomous

​• Jordan Ruden — Co-Founder, Craft & Commerce

​• Fab Dolan — SVP, AI Transformation & Tech, Salt XC
• Brandon Tyre — CEO, RIVR
• Yang Han — Co-founder & CTO, StackAdapt

​External Demo: GumLoop
• Max Brodeur-Urbas — CEO, GumLoop

​Panel 02: Generative Media — Creativity • Authenticity • Storytelling
• Allan Regan — Executive Vice President, Creative & Design, Salt XC
• Brad Van Schaik — Executive Creative Director, Salt XC
• Devon Soltendieck — Vice President, Content, Salt XC
• Daina Pignotti — Sr. Design Director, Shopper Marketing, Salt XC

AgenticAI and Generative Media in Marketing are rapidly reshaping how brands create, personalize, and scale customer experiences - changing not just what we market, but how we think about marketing itself. From autonomous agents optimizing campaigns in real time to generative media redefining content creation, the rules are being rewritten. What does this shift mean for marketers’ roles, creativity, and decision-making? And how can businesses and marketing leaders harness these technologies responsibly to drive real business impact?

Toronto Tech Week is a citywide celebration of the people building what’s next. From May 25–29, 2026, founders, investors, and builders come together for hundreds of community-led events across Toronto, connecting tens of thousands of people around Canadian tech. Torontotechweek.com