The GTM School | Workshop On Branding And Positioning
Your Brand Isn’t Your Logo , It’s Your Answer to “Why You, Not Them?”
Your logo can look great. Your website can look great. Your brand can still mean… nothing.
For early-stage companies, branding is less about design and more about clarity — knowing what you stand for, who you’re for, and why someone should pick you over the alternatives.
In this session, we’ll break that down through:
What branding actually is - and why your biggest branding problem might be a clarity problem, not a design problem.
How positioning actually works - using real cases where a claimed differentiator was turned into a proven reason for customers to choose the product.
A live positioning teardown - bring your product, get your positioning pressure-tested, and leave with your positioning statement + 3 clear differentiators.
Speaker
Apoorva Singh — Growth @ Ample | Ex-American Express | Ex-Paytm
Apoorva brings experience across growth and brand-building from her time at Amex, Paytm and Ample, with a strong lens on turning positioning into something customers actually understand.
Who should join?
Founders, GTM & growth folks, marketers and builders who are struggling with questions like:
“How do I stand out?”
“Why should someone choose us?”
“What actually makes us different?”
Come with your product. Leave with a sharper answer.
About The GTM School
This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.
Community Partner - BHIVE Workspace
We’re excited to have BHIVE Workspace as the community partner for this session.
BHIVE is one of Bengaluru’s largest coworking and managed-office communities, bringing startups, founders and businesses together under one roof.
The perfect place to bring a bunch of builders, GTM folks and marketers into one room and talk about why people should choose you.