How CMOs Are Driving More Demand-sourced Pipeline

​TOPIC: How CMOs Are Driving More Demand-sourced Pipeline

​DESCRIPTION: Join your senior marketing peers and colleagues as they share what’s working and how they are planning to drive more demand-sourced pipeline in 2026.

​CMOs and senior marketing leaders will trade ideas, best practices, and advice. You’ll hear from two guest speakers; a seasoned CMO to share how investments are shifting & a Demand Gen expert to share a playbook for growth marketing.

​WHAT WE'LL COVER:
●   How CMOs are prioritizing lead signal over volume
●   What scaled demand marketing looks like beyond content syndication
●   How CMOs are running and measuring demand programs that bring sourced pipeline

​Moderated by Maurice Stebila, Senior Executive Advisor and Chief Information Security, Compliance and Privacy Officer with over 30 years of global technology leadership. Maurice has served as executive advisor and CISO to some of the world’s largest international companies, including Electronic Data Systems (EDS), Hewlett Packard (HP), General Motors (GM), Harman International & Samsung.

Maurice hosts private sessions like this for his clients and network to facilitate honest, high-value conversations among senior leaders.

​Two Guest Speakers:

​Ren Chin – SaaS Growth & GTM Leader | Advisor, Hiper. Ren Chin is a seasoned SaaS growth and go-to-market leader with deep experience scaling companies from early traction to repeatable, efficient revenue. At GoFormz, Ren joined when ARR was in the tens of thousands and helped scale the business into the multi–tens-of-millions ARR range.

​During his tenure, Ren architected a product-led growth engine responsible for 99% of new customer acquisition, built and led full-stack GTM teams across demand generation, product marketing, lifecycle automation, SDR, RevOps, brand, and growth, and owned pricing, packaging, and monetization strategy.

​Ren has also served as an Executive Advisory Board member to Marketo (Adobe), invested in enterprise and SaaS companies at Partech Ventures, and supported founders as an Entrepreneur in Residence at Storm Ventures. He currently advises growth-stage companies and serves as an advisor to Hiper.

​Mary O’Hara – Head of Demand Generation, COE | Hiper. Mary O’Hara is a demand generation leader with deep experience across cybersecurity, data, and AI companies. She currently leads Hiper’s Demand Generation Center of Excellence, working directly with B2B teams to design and operate engagement-led demand engines.

​Previously, Mary led demand generation at AtScale, where she managed a large, multi-channel demand mix including media publications, influencers, LinkedIn groups, webinars, virtual events, and long-form content. She spearheaded the Semantic Layer Summit, driving 6,400 registrants in its first year and over 10,000 registrants the following year.

​Mary’s programs have driven 9,000+ virtual summit registrants, 6,000+ ebook downloads, and 4,000+ webinar registrations, while delivering significant growth in demand-sourced pipeline. She will share how these programs are built, measured, and executed to drive direct engagement and downstream results.

​Sponsored by Hiper

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