Hope For Your Brain: Add Years of Independence Through The StrongerMemory Program (Brain Week 2026)
This engaging session spotlights compelling research showing StrongerMemory, which focuses on simple daily exercises like reading aloud, handwriting, and basic math, can lead to measurable cognitive gains.
Backed by multiple studies, it demonstrates how these easy habits activate key brain regions, support emotional well‑being, and may help extend independence in a meaningful, evidence‑based way.
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👋 Meet Rob Liebreich
Goodwin Living CEO
Robert “Rob” Liebreich was appointed President and CEO of Goodwin Living in May 2019. His energy, compassion and creative drive, as well as his proven leadership in senior living, set him apart during a competitive six-month national search for the new Goodwin Living CEO.
Prior to joining Goodwin Living, Rob was the executive director of the Asbury Methodist Village (AMV), a not-for-profit continuing care retirement community in Gaithersburg, MD. He has also held senior positions in marketing and operations for senior living organizations in the Washington-Baltimore metropolitan area and the Pacific Northwest.
Rob studied Business Administration and International Business and Marketing at Georgetown University, and holds a Master of Business Administration with a concentration in Senior Care and Housing from Johns Hopkins University.
👋 Jessica Fredericksen, MSW, CADDCT
Senior Director of Brain Health, Goodwin Living
Jessica Fredericksen is the Director of Brain Health at Goodwin Living. Since joining Goodwin Living over three years ago, in additional to leading brain training and programmatic efforts within the organization, she has led the introduction and integration of the StrongerMemory brain health program with nearly 200 organizational partners impacting over 36,000 people across the United States. Jessica holds a Masters of Social Work with a Gerontology concentration from Washington University in St. Louis. Jessica also served in management and organizational support roles in the assisted living field. Jessica uses her talents and passion to help educate and innovate in the area of brain health and dementia support. She is a Certified Dementia Practitioner and Trainer. Beyond work, Jessica enjoys playing board games with family and friends and volunteering at Lost Dog Animal Rescue.