Maximizing Profit During BFCM With a Sustainable CX Strategy
Black Friday/Cyber Monday is the biggest revenue opportunity of the year, but capturing it requires more than discounts and ad spend. The surge in orders, support requests, and customer expectations can either boost your bottom line or cut into margins if not managed wisely.
So how do top brands prepare their CX operations to maximize profit during peak season?
Join us for a virtual panel discussion where CX leaders and industry experts share the strategies that drive both revenue and customer loyalty during BFCM. We’ll be talking about what it really takes to win BFCM profitably: from plugging margin leaks and driving upsells through CX touchpoints to keeping live chat active and teams motivated when volume peaks.
✨ Moderated by:
Michelle Smith – Director of Client Experience, TalentPop
🎤 Panelists include:
Haylie Mathes - Manager of Customer Support, Rapsodo
Michael Potters - Director of Partnerships, Siena
Kayla Rizzolo - Director of Customer Success, PostPilot
Jake Norton - Head of Sales, Redo
Andrew Stephens - Director of Team Operations, TalentPop
You’ll walk away with:
Insights into how leading brands tie CX performance directly to profit during BFCM
Practical strategies to reduce costly inefficiencies while scaling support
Ideas you can implement immediately to turn CX into a revenue driver
Whether you’re leading a CX team or scaling an E-Commerce brand, this session will give you a roadmap to protect margins and maximize profit when it matters most.
👉 Reserve your spot and join us live!
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