Understanding LinkedIn's Algorithm Update | For Marketing Leaders

​Are you one of the many marketing leaders frustrated with LinkedIn right now?

​Most LinkedIn users have seen a massive drop in engagement, and it's down to the new 360 Brew LinkedIn algorithm update.

​LinkedIn's latest algorithm update - 360 Brew- meant a lot of changes in how the platform shows organic content. They've moved from a multiple-system model to a one-system AI model.

​We are deep in the attention economy, where every time you open social media, a tech bro is shouting at you to invest in a new AI tool, scare-selling to you in a way that if you don't drop everything this second and get it, you'll be 'left behind'. In the interest of being professional, I won't use the word I would ordinarily use to describe this behaviour.

​What I'm saying is, everything feels very overwhelming right now, so to even imagine learning about LinkedIn's new update probably feels like a massive undertaking - so I'm here to break it down gently and simply for you. There will be no scare-selling, and certainly no shouting.

​I'm hosting a space to share those changes with you in simple terms (great for non-technical folks) and show you how to adapt your LinkedIn strategy to achieve better results and higher engagement with your content.

​About me: I'm Amy - a LinkedIn strategist and community founder who's been helping people & brands grow on LinkedIn since 2024, having built my own brand to 24k and been part of the LinkedIn top voice programme from 2024-2025 (top 1% creators on the platform).

​My own content received 8+million impressions last year, and my clients have seen up to 40%+ growth since working with me, some reaching six-figure impressions.

​I help individuals and brands build systems to ease the cringe of posting on LinkedIn.