Mobile App Builders Club - #Marketing - How to Create App Store Screenshots That Increase Installs
Most founders treat App Store screenshots like a final design task. In reality, they’re one of the biggest conversion drivers for your app.
In this practical workshop, you’ll learn how to create App Store screenshots that clearly communicate your value, improve conversion, and help your app stand out — even if you’re not a designer.
We’ll focus on simple frameworks, real examples, competitor research, and fast workflows that founders and builders can use immediately.
What we’ll cover:
- What actually makes App Store screenshots convert
- How to research competitors and find inspiration before designing
- Simple screenshot structures and messaging frameworks that work
- Visual rules for non-designers: layouts, typography, colors, people, device frames, and more
- Common mistakes that make screenshots look outdated or reduce installs
- Fast workflows and tools for creating screenshots without a designer
- How AI tools and screenshot builders can speed up your process
- Why screenshots are only one piece of the acquisition puzzle alongside ASO, ads, onboarding, paywalls, branding, and product experience
Who this is for:
Founders, indie hackers, PMs, developers, marketers, and non-designers who need effective App Store screenshots without spending weeks learning design tools.
Especially useful if:
* you’re launching your first app
* validating an idea
* improving App Store conversion
* redesigning outdated screenshots
* trying to create screenshots yourself before hiring a designer
About our speaker, Ilya:
Ilya is a Senior Product Designer with 10+ years of experience designing digital products across fintech, travel, HRTech, and EdTech. He works at the intersection of product design, growth, AI, and rapid prototyping, helping teams turn complex ideas into simple user experiences.
He’s also building Lappka, an AI-powered tool that helps non-designers create high-converting App Store screenshots faster and more easily.
Hosted by Ivan Misuno and Elena Avramenko, co-founders of Modaal.
Modaal is the native iOS builder for solopreneurs who are serious about what they ship. Build a real Swift app with real architecture. Nothing gets thrown away. No rebuilds when you grow. Flat monthly price — plug in the AI agent you already use.