Solopreneur guide to GTM
Building a product on your own is one thing. Getting people to discover it, use it, and eventually pay for it is a completely different challenge.
In this session, we’ll sit down with Phalgun Guduthur, an indie builder and product leader who has been building products from scratch and is currently building CMDK for Gmail. His journey includes building products by scratching his own itch, becoming his own first customer, finding early users, experimenting with monetisation, and figuring out distribution along the way.
This session is for builders who are trying to go from “I have an idea” → “people actually want this” → “how do I get more people to use it?”
What will you learn?
What to do when you don't get customers
Mistakes I have made that I wouldn't want you to
Getting your first customers
Doing GTM as a solo builder
Who should join?
This is for indie hackers, solo founders, builders, early-stage founders, product people, and anyone building something on the side who wants to understand the journey beyond just building the product.
About the Speaker
Phalgun Guduthur is an indie hacker and product leader who has built products across the 0→1 journey. He currently builds CMDK for Gmail, a productivity tool designed to make email faster, and has previously led product at companies including Phyllo. LinkedIn
His own CMDK journey started with a problem he experienced himself, building an initial prototype over a few weekends, becoming the first user, and then growing through organic adoption, user feedback, and experimentation with pricing.
About The GTM School
This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.
Community Partner - Leap
We’re excited to have Leap as the community partner for this session.
Leap is a Bengaluru-based global education company focused on helping Indian students pursue education and careers abroad. Its ecosystem spans university discovery, counselling, test preparation, financial support and other parts of the study-abroad journey. LinkedIn
With a strong focus on making global education more accessible, Leap brings together students, educators and global opportunities, making it a great community partner for a session exploring Product-Led Growth and building products that drive their own growth.