"Back(link) to Basics: How to Get Found Online Without Going Viral
"Back(link) to Basics: How to Get Found Online Without Going Viral" is about the behind-the-scenes work that makes your business findable, without paid ads, or a viral moment.
Backlinks, the links that point back to your website from other places on the internet, are one of the most underused tools in a small business owner's toolkit. They signal credibility to Google, build your presence in ways that last, and require zero ad spend.
Hannah Jackson built Acquired Taste, her handcrafted incense and home goods brand, from a garage in Austin into a findable, credible business in a crowded market. She did it by showing up consistently in the right places.
She is going to walk through exactly how...the directories she used, the platforms that moved the needle, the website issues that quietly tank your rankings, and the free tools that tell you where you stand.
This is a strategy conversation rooted in PR thinking and brand storytelling that builds intentional visibility.
You will walk away with a clear picture of how backlinks work, where to start building them, and a repeatable approach you can put to work right away.
You Will:
Understand what backlinks are and why they matter
Learn where and how to build them
Identify whether your own website is helping or hurting your findability
Discover free tools to track and monitor your backlinks over time
Leave with a framework for thinking about online visibility
Who This Is For:
Building Systems That Scale is a workshop series for solopreneurs, founders, and small business owners doing meaningful work but struggling to manage the operational side of running it.
If you are here, you do not need another pep talk. You need a way forward.
This is for those who sell a product or service and want to be more findable online. No tech experience required.
Featured Thought Partner:
Hannah Jackson is the founder of Acquired Taste, a handcrafted incense and home goods brand born in a garage in Austin, Texas. As a Black, Latina woman- and LGBTQ+ owned business, Acquired Taste has carved out its own lane in a crowded market by showing up consistently in the right places.
Hannah will share the SEO and visibility strategies behind her brand's growth, including the behind-the-scenes work that every small business owner can start using right away.
Building Systems that Scale was rated 9.4/10 by previous attendees.
"Very informative session that provided a unique and experienced perspective. It was personable, encouraging, and overall a great session."