

Why Portfolio Diversification Can Help Reduce Risk and Increase Return Potential
A diversified portfolio can help investors reduce risk and increase return potential.¹
How can your portfolio go from “solo act” to “ensemble cast”?
Join our upcoming webinar to learn:
How everything can change when you go from 1 to 5 investments
How institutional investors spread capital to boost return potential and reduce risk
Powerful strategies for when investing in venture-backed offerings
1. Source: TC Rolfstad, “The Case for Private Infrastructure in the Modern Era,” Hamilton Lane, June 5, 2024
2. Source: Caryn Slotsky, Drew Carneal, Wyatt Yasinski, “US PE/VC Benchmark Commentary: Calendar Year 2023,” Cambridge Associates, August 2024; While historical data suggests private markets have outperformed public equivalents over certain periods, past performance is not indicative of future results. Future returns may vary significantly and are subject to multiple factors, including economic conditions, market trends, and individual investment risks.
3. Source: American Investment Council, “More Public Pensions Turn to Private Equity to Deliver Strong Returns for Retirees,” Press Release, July 29, 2025
4. The underlying companies held by StartEngine Private Funds LLC, and StartEngine Private LLC (together, “StartEngine Private”) are not participating or involved in the offering. The availability of company information does not indicate that the company has endorsed, supports or otherwise participates with StartEngine Private or any of its affiliates. StartEngine Crowdfunding LLC purchases shares from current and former employees, early investors, and advisors of the companies and sells the shares to StartEngine Private for each offering. When you make an investment in a company on StartEngine Private, you are purchasing an interest in a series of StartEngine Private Funds LLC or StartEngine Private LLC, each a Delaware limited liability company (together the “Series LLCs”), which were created to hold shares of privately held companies. An investor will not directly own or hold shares of the private company but instead will own member interests in a series of the Series LLCs, which either directly or indirectly, will hold shares in the company. There may not be a one-to-one economic parity on the value of the Series LLCs interests and the underlying shares. Private offerings are only for accredited investors per regulation D rules.