Beyond Sales: Creative Cold Email Strategies That Actually Work

​Cold email isn’t just for sales calls.

​In this Smartlead Office Hours, Michael Gardiner (Founder, DFY Meetings + Grow B2B) shares creative strategies for using cold email to drive podcast invites, referral partnerships, and high-intent opportunities most teams overlook.

​You’ll learn:

• ​Use cases for cold email beyond demos: podcasting, partnerships, brand-building

• ​How to segment by intent and goal, not just job title

• ​Combining direct mail with cold email to increase replies

​Why This Session Matters:
Most cold email campaigns stop at the sales pitch. But there’s a whole playbook of creative outreach tactics that generate trust, traction, and visibility. Michael breaks it down with real-world examples you can use instantly.

​Date: Thursday, Dec 11
Time: 10 AM EST | 8:30 PM IST | 3 PM GMT