Stop it with the SLOP! Make Your AI Sound Like YOU with Chelsea Rustrum
✍️ You can always tell.
The em-dashes. The "in today's fast-paced world." The three tidy bullet points that all say the same thing. AI-written content has a smell, and your audience picked it up a long time ago.
You've used AI to write. You've cringed at the results. Generic. Soulless. That unmistakable AI sheen everyone can spot.
AI doesn't know how you think. Your hard nos. Your rhythm. The words that make you wince. So it defaults to beige.
This workshop fixes that.
In 2.5 hours, you'll answer 100 sneaky-smart questions and walk out with your Motif file — your verbal DNA in one document.
The event hosted in central Porto at Pixelmatters, so we'll have plenty of creative space for the workshop.
Please bring your laptop as this will be a 2.5 hour workshop, most of which is you building your AI voice.
What you can do with it:
📣 Marketers & Growth — Write landing pages, ads, and email sequences that don't sound like a template
✍️ Content Creators — Pump out LinkedIn posts, threads, and newsletters that actually sound like you
📚 Authors & Long-form — Draft chapters, essays, and thought pieces in one consistent voice
⚡ Founders & Startups — Investor updates, pitch decks, hiring posts — all in your voice without the bottleneck
🔧 Ops & Teams — Hand it to a VA, ghostwriter, or agency so they nail your voice from day one
Drop your Motif into ChatGPT, Claude, Notion AI, or any tool that writes for you. Stop editing the soul back in.
For anyone who's ever said: "This doesn't sound like me."
Stop feeding the slop machine. Find your voice.
👤 Who it's for
Founders, marketers, and anyone who publishes under their own name and has quietly stopped trusting the draft that comes back.
🎤 Chelsea Rustrum
Author, 2× TEDx speaker, and founder of CoLab — a studio and community for entrepreneurs who want an edge on AI. She trains teams at companies like PwC and Johnson & Johnson, and splits her time between Lisbon and San Francisco.
🎪 Part of Porto AI Week — 14–18 September, when the whole city becomes the venue. portoaiweek.org