Post–Black Friday Breakdown: What Worked and Key Learnings

​Turn your Cyber Five results into an actionable, profit‑first plan you can execute across channels for December and into Q1. In 30 mins, you’ll discover: In 30 mins, you’ll discover: - YoY diagnostics: how MER, CAC, and nROAS shifted vs. last year, plus trends and deltas by channel and creative - MMM+→MTA reconciliation: align incrementality with last‑click to pinpoint which channels and creatives actually drove profitable volume YoY - Flighting and pacing: when to front‑load or taper in December, navigating conversion lag vs. LY, and avoiding diminishing returns - Carry‑forward plan: what to scale into December and Q1 based on YoY wins—rebuy windows, list‑growth activation, and creative bets to double down on