

How to Convince Your Customers to Sign That LOI, Now
✍️ Workshop: How to Convince Your Customers to Sign That LOI - Now
with Ben Kimura-Gross (Negotiation Coach) + Sam Reader (WONDR)
Emailed your Letter Of Intent (LOI) after a great call... and heard nothing back?
Welcome to the death-by-email trap.
In this live, hands-on workshop you’ll learn the art of soft-selling with authority; how to turn “great meetings” into signed agreements, right there in the room.
If you hate hard-selling, you’ll love this.
🚀 What You’ll Walk Away With
✅ A tailored, professional LOI + MoU you can adapt for any client
✅ A proven meeting flow that gets agreements signed during the call
✅ Smart language and body-language cues to make clients feel comfortable saying yes
✅ The psychological playbook behind soft-selling with confidence
💡 Why It Matters
Founders lose weeks - sometimes months - waiting on follow-ups that never come.
Deals don’t die because the client said no. They die because no one asked now.
This workshop helps you close momentum gaps without feeling pushy.
🧠 What We’ll Cover (90 min)
1️⃣ The Death-by-Email Trap: Why follow-up kills deals
2️⃣ The Confidence Setup: Positioning your LOI as a natural part of the meeting
3️⃣ Live Demo: How to introduce and discuss your LOI bit-by-bit
4️⃣ Language of Ease: Questions that get clients nodding “yes”
5️⃣ Soft Close Playbook: Move seamlessly from conversation → signature
6️⃣ Turn LOI → MoU: Up-level your agreements for bigger partners
🧩 Prep Work (sent before)
Complete a short survey → auto-generate your LOI draft
Review with our quality checklist
Bring it ready to refine live
🛠 Follow-Up Assignment
After the session, you’ll:
Adapt your LOI into an MoU using our editable template
Script your transitions (sales talk ↔ LOI/MoU intro)
Practise until signing feels natural and smooth
🎯 Outcomes
You’ll look and sound like a pro who moves deals forward.
You’ll remove the awkward follow-up loop.
You’ll start hearing “Yes, let’s sign now.”