

What Businesses Get Wrong Fundraising: The Top 5 fixes at Seed and Beyond
Well, well, well look at you. You've had a big idea, some friends and family funding, maybe even an angel.
You're a Founder. Congrats.
But you know you need more money.
The gap between founders who close on great terms and those who don't is rarely about the idea. It's about preparation, positioning, and knowing exactly what investors are looking for before you walk in the room.
Fundraising expert Ben Anstee and early-stage revenue strategist Alex Stanley-Bell are pulling back the curtain on their accelerator experience to share what actually gets chequebooks out and what puts them away forever.
Only 2.5% of startups will go on to raise funding. This webinar is built to make sure you're one of them.
You Will Learn
When you actually needed to start preparing your raise (spoiler: it wasn't today)
What investors really think when they open your data room before you say a word
How to stop valuing your company like a wishlist and start raising like a business
The revenue and traction signals that get chequebooks open at Seed stage, and how to build them
How to negotiate from a position of strength, not panic
This Is for You If...
You're pre-Seed with capital in the bank and want to know where to put it to set up your next raise
You're at Seed or heading into your next round in the next 12 months
You're trying to build revenue and traction but not getting the results you expected
You've had warm investor conversations that went cold and aren't sure why
You want better terms from better investors, not just a yes from anyone
If that's you, sign up below and come ready with questions.
Your Hosts
Ben Anstee | Fractional Finance Director
Ben helps growing businesses get investment ready, plugging in strategic financial leadership without the cost of a full-time FD. From startup support to exit planning, he's seen firsthand what gets deals done and what kills them.
Alex Stanley-Bell | Fractional CCO and GTM Strategist
Alex helps B2B founders go from zero to a repeatable, growing revenue process designed to reach $1m ARR. He specialises in founder-led sales, has delivered webinars for SeedLegals, and helps founders at exactly the stage you're at right now.
Together, they've sat across the table from founders at every stage of the journey.
This webinar is based on what they've seen founders struggle with, so you don't have to.
21st May, 11:30, 60 Mins, Free: Register Below