The AI Search Advantage: What the First Wave Taught Us.

​AI is changing how customers discover, evaluate, and choose brands. Buyers are moving from browsing search results to acting on AI-generated recommendations. The shortlist increasingly forms inside an answer that brands only partly control.

​The US market offered an early view of this shift. Now it is accelerating across EMEA, where every market, language, and local source can produce a different answer. Marketing teams must rethink how they build visibility, authority, and trust across the full mix of channels influencing AI recommendations.

​Drawing on insights from 2.2 billion citations and lessons from brands already adapting, AirOps CEO Alex Halliday will share what’s working, what teams have learned, and the practical moves marketers can make now.

​You’ll learn how to:

• ​Map the market your buyers actually see

• ​Identify the channels shaping AI recommendations

• ​Build a multi-channel strategy that adapts as those sources change

• ​Connect AI visibility to pipeline, revenue, and measurable growth

​Leave with a practical framework for becoming the brand AI recommends in every market you serve.
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This event is sponsored by AirOps

AirOps is your partner in turning AI Search into your next growth advantage. We help marketing leaders build the strategy, systems, and channel presence to win AI search, powering companies like Motorway, Skyscanner, and Get your Guide.