Full Day Pass - Day 2

​Entry to all three talks for Day 2:

Building a Credible Brand in the World's Most Crowded Market Supplements and nutrition is a category damaged by bad actors, overstated claims and a consumer base that's grown understandably skeptical. Oscar and Max (Healf), George and Dom (FourFive) and Hywel (Eleat) have built credible brands in spite of all that. They get into what today's health consumer is looking for, how you establish authority in a market where trust has been broken before, and what it takes to build a brand that earns belief when the category works against you.

​The Organic Content Playbook That's Working The brands winning on organic content start with a simple question: what would make someone watch this? Sunna (Tonic Health) built an audience by going into supermarkets and delivering harsh, unfiltered verdicts on food labels. Henry and Milly (Sult) built theirs through founder-led storytelling and creative campaigns people share because they want to. They talk about finding your content voice, whether your brand should educate or entertain, and why the commercial payoff follows when you get that sequence right.

​What Creator-Led Brands Know That Traditional Founders Don't Creator-led brands have a head start at launch. The question is what comes next. Rosie C (4th Arq), Spencer Matthews (CleanCo), Krissy Cela (Oner Active), Paige Louise (P Louise) and Jamie Laing (Candy Kittens) have all scaled brands with built-in audiences behind them. They get into what traditional founders can take from how they operate: the community instincts, the speed of feedback loops, the content habits, and what it takes to turn a following into a business with staying power.