Who controls the narrative? Financial Marketing in the age of AI

​Join Financial Promoter and IBM in New York City for an exclusive gathering of senior financial services marketing and communications professionals.

​Who Controls the Narrative? Financial Marketing in the Age of AI will explore how artificial intelligence is reshaping the way financial brands are discovered, understood and trusted.

​As AI transforms search and content discovery, financial marketers face new questions about brand visibility, reputation, regulation and the role of human expertise. Through a lively, moderated conversation and peer networking, we’ll explore how organisations can maintain authority over their stories in a world increasingly shaped by AI, media and third-party voices.

​Expect fresh perspectives from across the UK and US markets, candid industry discussion and valuable connections with fellow leaders across banking, payments, fintech, marketing and communications.

​Event details

• ​Date: Wednesday 4 November 2026

• ​Time: 4:00–6:00 PM

• ​Location: IBM, One Madison Avenue, New York City

• ​Format: Moderated discussion, audience Q&A and networking

​Space is limited to 60 guests. We look forward to bringing the financial marketing community together for this timely conversation.