The Art & Science of Category Creation in Net Impact Industries

​This event is tailored for Sales, Marketing, and C-Suite teams from start-ups and scale-ups looking to enter the market, expand to new markets, or refine their proposition for business acceleration. Discover how you can shape and drive demand for emerging sectors, even when a market doesn’t fully exist yet.

​We will focus on:

1. ​Building value proposition, thought leadership and market positioning when there’s no existing playbook for a specific category. Creating Demand Before There’s Even a Market.

2. ​This bit would focus on actual case studies from climate tech (how we focussed on CO2 utilisation in a CO2 removal led market), F1’s new ecosystem for gender equity

3. ​Tackling real problems asked or posed by the attendees

​Come with your questions, and we’ll unpack them together to see what’s working (and what isn’t).