How to Get Paid for Ideas & Advice You Already Give Clients for Free
This is a free training where I’m going to walk you through the single biggest breakthrough I had in my freelance business: selling paid discovery and strategy as a standalone offer.
Here’s a little bit of backstory…
Desperation.
That’s the best word to describe why I started experimenting with project roadmapping.
Things reached a breaking point in September 2015 when I was running my freelance business and a tech startup at the same time.
My pool of available time kept shrinking. My family’s financial needs kept growing.
I’d always been very generous with my ideas and advice, even during initial discovery sessions. But I was tired of wasting time with clients who couldn’t make up their minds.
Have you ever sunk hours into a big proposal that went nowhere? Ugh.
Paid discovery became the filtering mechanism that has helped me turn away tire-kicker prospects and move forward with the serious ones.
One thing led to another, and I now have 9 different flavors of strategy I can sell.
Here’s what I’m going to cover in this training:
You provide clarity, ideas, advice, and strategy. You’re just not charging for it.
Clients desperately need this kind of help, and the best ones value it.
Regardless of your personality, you’re capable of offering strategy. Yes, you!
Benefits of selling strategy, including more variety and creative challenges
What you can charge for this kind of work (e.g., it can raise your effective hourly rate to $300, $500, $650…)
Why strategy lead to more project with bigger fees
6 specific steps for doing it right
I’ll also share plenty of real-life examples to inspire you.
Maybe you’ve been losing your drive and enthusiasm.
Maybe you’re satisfied with your income but too busy to enjoy it.
Maybe your freelance business has begun to feel like a hamster wheel, with no end in sight, the way my coaching client described: “I had a $20,000 month, and it nearly killed me. I was miserable.”
Whatever your situation is, make a point to register and show up.
You’ll be glad you did.
If you can’t make the live training live, register anyway.
I’ll send you a link to the replay recording.