How AI Helps PMMs Turn Release Velocity Into Market Clarity

​Product teams are shipping faster than ever. But for product marketers, speed creates a compounding problem: more launches to position, more enablement to deliver, more content to produce, all while your audience’s capacity to absorb information stays exactly the same.

​In this session, three experienced PMMs — Hannah Pickering (HealthEquity), Aphrodite Brinsmead (Reality Defender), and Esther Oyebamiji (Dig Insights) — share how they’re navigating accelerated release cycles without sacrificing messaging quality or their own sanity.

​Drawing from backgrounds spanning healthcare, AI, real estate tech, and consumer insights, they’ll explore where AI is genuinely helping PMMs work smarter: from drafting and distilling launch content to scaling enablement across teams to maintaining a consistent narrative as the product keeps evolving underneath you.

​This isn’t a hype session about AI replacing PMMs. It’s a practical conversation about where AI fits into the real PMM workflow and where human judgment still matters most. You’ll walk away with frameworks for deciding what to automate, what to augment, and what to protect as release cadences continue to accelerate.

​Built for product marketers who are feeling the squeeze and looking for a sustainable path forward.