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Clay [club] North UK: The Clay Crew in Town
✨ Purpose
Manchester - the Clay crew is coming to town.
As part of the Clay Team’s UK & Ireland tour, we’re bringing together GTM operators, founders, agencies, outbound nerds, and the wider Clay community for an evening of conversations, roundtables, drinks, pizza, and genuinely good people.
For one night only, Munnawar, Siya, and Owen, the faces you’ve probably seen across Clay Cup, Clay Clubs, LinkedIn, and half your GTM feed are flying into Manchester to hang with the community.
This isn’t a presentation-heavy event.
It’s a chance to ask candid questions, swap ideas with other operators, hear what’s actually working in GTM right now, and meet the people behind some of the most active community initiatives at Clay.
We’ll talk AI workflows, outbound systems, signal-based prospecting, content engines, GTM tech stacks, community-building, career growth, all of it.
If you’re bullish on where GTM is headed and want to spend an evening with people equally deep in it, you’ll probably enjoy this night.
🎁 Attendees will also receive free Clay credits from the team. 🎁
💬 Vibe
We’re keeping this the way Clay events should feel:
good conversations, strong opinions, tactical ideas, and zero corporate awkwardness.
The night starts with drinks and networking before moving into an open Q&A with the Clay crew, ask us anything you’ve wanted to know about Clay, GTM, community, content, workflows, or the internet in general.
After that, we’ll break into smaller roundtable discussions led by operators who use and promote Clay every day.
Expect live workflow debates, AI use case discussions, content strategy tangents, tool-stack arguments, and hopefully a few internet friends becoming real-life friends.
The Clay team is also in town to hear directly from the community - what’s working, what’s missing, what people want more of, and where the GTM world feels like it’s heading next.
Come hang, ask questions, share ideas, and meet other people equally obsessed with building cool stuff.
⏰ Agenda
5:30 PM - Doors open, drinks & networking
6:00 PM - Welcome & intros by Jake and Jessica
6:15 PM - Roundtable Round 1
6:45 PM - Switch Tables
6:50 PM - Roundtable Round 2
7:20 PM - Chat, mingle & eat pizaza
8:00 PM - Wrap-up & group photo
9:00 PM onwards - After party! Pub next door for anyone still going
👩🏻💻 Roundtable Topics
AI Use Cases in GTM That Are Actually Working
No “AI will change everything” fluff. What are operators genuinely using daily that creates leverage?
Building in Public & Personal Brand for B2B
Posting online is now a GTM strategy. What actually works, who's doing it well, and how do you build an audience without losing your mind?
The GTM Tech Stack: What You Actually Need
Everyone has 47 tools. Which ones matter? What’s overkill? What are teams quietly moving toward?
✨ About The Guests
🦄 Siya Verma | Clay Clubs Ecosystem Lead
Siya leads Clay Clubs and global community initiatives at Clay, helping grow one of the most active GTM communities in the world.
She works at the intersection of community, growth, and the kind of human connection that somehow scales despite definitely not looking scalable on paper.
Before Clay, she worked in outbound and agency environments, and briefly managed stand-up comics, which honestly explains a lot.
Talk to her about community-building, GTM careers, Clay Clubs, or how internet communities become real ones.
🔥 Munnawar Hashim | Education & Community @ Clay
Munnawar leads educational experiences and community learning initiatives at Clay, including Clay Cup, the company’s flagship GTM competition.
Based in Berlin and seemingly always boarding another flight, he’s spent the last year helping operators across EMEA go from “curious about Clay” to genuinely dangerous with it.
He has strong opinions about what makes great GTM work, and he’ll absolutely share them.
Talk to him about Clay Cup, learning Clay faster, GTM workflows, and what separates good operators from great ones.
🖋️ Owen Ciha | Content Engineer @ Clay
Owen is part of Clay’s Content Engineering team and one-half of the Clay Cup chaos duo.
He works on the systems behind how Clay shows up online, from content strategy and creator partnerships to community-driven distribution at scale.
If something cool happened on Clay’s timeline recently, there’s a decent chance Owen was involved.
Talk to him about content systems, audience growth, GTM creators, internet distribution, and all things Clay Cup.
🍔🍸 Food & Beverage
Pizza, drinks, and good conversations are covered.
Just bring yourself (and maybe a laptop if you like taking notes live).
🎟️ Spots Are Limited
We’d genuinely love to see you there. Come hang with the community for the night :)