Flip the Scale - Design Thinking in the Age of AI
Welcome to Flip the Scale (FTS) by Growth Collective
Flip the Scale is our community for people building products. Hands-on, collaborative, occasionally messy, and full of honest conversations. Exactly the way good product thinking should be.
This is a curated, invite-only experience. Once your registration is accepted, you'll receive acknowledgement of the same.
Session theme - Design Thinking in the Age of AI
Most products don't fail because teams lack ideas. They fail because we fall in love with solutions before we deeply understand the people we're solving for. In an AI-first world, that skill matters more than ever.
Knowing which problem is worth solving, who you're solving it for, and why it matters is still deeply human. That's where design thinking comes in.
What The Day Looks Like:
9:00 AM — Registrations & Coffee
Meet fellow builders, grab a coffee, and ease into the day.
9:45 AM - Design Thinking, End-to-End
We'll work through the complete five-step design thinking journey using real examples, stories, and lessons from actual products and teams.
Learn By Doing
You'll work in teams, apply frameworks in real time, and experience design thinking the way it was meant to be - collaborative, creative, and deeply human.
Pitch & Feedback
Each team will present their ideas, defend their thinking, and receive feedback from people who've built, shipped, failed, and iterated.
Walk away with:
The complete 5-step Design Thinking framework
Sharper problem-framing skills
Confidence navigating ambiguity
Fresh perspectives from fellow builders
Tools you can use on Monday
12:45 PM – Build Out Loud (New Segment!)
Great ideas rarely become great products in isolation.
That's why going forward Flip the Scale will feature an early-stage team to showcase their product/idea, share their challenges, and gain fresh perspectives from the community.
This edition, we're partnering with an exciting young team solving a problem that matters. Together, we'll help them build stronger.
If you're building a product and want fresh perspectives. We'd love to collaborate!
1:30 PM – Pizza & Conversations
We'll wrap up and keep the energy going over pizza.
This is For You:
Mid-to-senior professionals with 4+ years of experience or more. Product Managers, Engineers, Designers, Product Marketers, Founders, Product Leaders. If you're shaping what gets built, you belong here.
Only 25 seats. Small enough for real conversations. Big enough for diverse perspectives.
Learning With Purpose:
We believe learning should create impact beyond the room.
Going forward every Flip the Scale session will partner with an organization doing meaningful work, with proceeds going towards a cause we care about.
This edition, we're look forward to supporting Red Dot Foundation, an organization working towards creating safer spaces for women.
Pay what you can. Every contribution matters. (Suggested contribution ₹1,000.) This time maybe instead of a movie and dinner - We learn together. Build better. Earn some good karma along the way.
Meet Your Facilitator:
Janet Rajan (janetrajan) is the Founder of Growth Collective and sits at the crossroads of technology, product, leadership, and human potential.
With 25+ years of global experience across product management, leadership, and entrepreneurship, Janet brings a rare blend of depth and practicality to everything she facilitates. She is a Harvard Business School graduate, TEDx Speaker, MSME Award winner, and a certified Gallup, Hogan and Erickson coach and a certified IDEOU design thinker.
She works across organizations and academia to enable people and products.
Janet believes the most extraordinary product we'll ever build is ourselves, and that belief shows up in every room she walks into.