Relationships First, AI Second: A Sales & Marketing Playbook for Small Business (June 10)
In a world drowning in AI slop, trust, relationships, and credibility are the only currency that still works. The good news: used intentionally, AI doesn't replace the human side of sales and marketing. It frees you up to be more present in it.
Most small business owners get stuck in one of two ditches: freezing up on AI altogether, or automating the wrong things and damaging the trust they spent years building. This session is about the third path: intentional implementation. The lower-level work AI is genuinely good at, the moments where your human judgment is irreplaceable, and how to tell the difference.
In this hands-on 2-hour workshop, you'll walk away with a clear-eyed view of where AI adds real value in your sales and marketing process, and where it has no business being.
You'll leave with:
A short list of "do not automate this" red flags specific to your business
2 to 3 simple, high-impact agentic workflows you can implement next week
A working framework for keeping the human in the loop where it matters most
A clear starting point, so you're not rebuilding from scratch six months from now
Built for: founders, solo operators, and small business owners who want to use AI in their sales and marketing function without losing the human voice that built their business.
Format: In-person at 100 Summer Street, Boston · 2 hours
🎁 BONUS
This also includes a 1-year subscription to the Launch by Lunch community where you can stay connected with your cohort and keep learning in a judgment-free zone.
👥 Who's behind this?
Launch by Lunch is Boston's no-code fast lane for founders and business leaders. We build AI systems for SMBs, run hands-on workshops, and help teams move faster without needing a traditional technical background. We've built Claude Chief of Staff systems for nearly 100 companies and counting.
Karen Kelly is the CEO and founder of Launch by Lunch, a keynote speaker, and an AI and marketing strategist for startups. She's spent years helping founders build faster and smarter, and believes the biggest competitive advantage right now is using AI not only for productivity — but to rethink how you work altogether.
Ariel Galipeau is Launch by Lunch's Director of AI Programs. She designs the curriculum, runs the builds, and makes sure you leave with something that actually works — not just a demo you'll never open again.
⚠️ Seats are limited to keep it hands-on and tend to sell out in 1–2 days.
🚫 No refunds.