​From Months to Days — How AI Is Rewriting Commercial Production

​AI isn’t just changing how we create — it’s changing how quickly ideas become reality.

​Join us on Friday, June 5 at Innovate Pasadena’s Friday Coffee Meetup for a conversation with Jethro R. on how AI is transforming commercial production.

​After 20+ years producing campaigns for brands including Google, Apple, and Amazon, Jethro experienced firsthand how slow and expensive traditional production workflows could be. That led him to build something different.

​At Ritual Ads, teams are moving from storyboard → finished commercial in days instead of months, using rapid iteration and performance feedback loops to improve creative outcomes.

​In this session, Jethro will share:
→ How AI is compressing production timelines
→ Why faster iteration creates stronger creative
→ What a modern creative + performance stack looks like
→ Lessons learned from building systems designed for speed and measurable results

​Whether you're building products, creating content, working in marketing, or simply curious about where AI is creating real business impact — this conversation is for you.

​📅 Friday, June 5
☕ 8:15 AM — Networking + coffee from Rosebud Coffee
🎤 8:30 AM — Talk begins
📍 FoundrSpace, Pasadena

​Come early, bring a friend, and join the conversation.

​Special thanks to our Friday Coffee Meetup volunteers and sponsors for helping make this series possible.

Moderated by: Marsha Swallow
Livestream available via Christy Conner on LinkedIn

​Accessibility: FoundrSpace is in a historic building without elevator access. For accommodations, please email pasadena@foundrspace.com and admin@innovatepasadena.org.

​Presented by: Echo-Factory & Innovate Pasadena
Co-hosted by: CALE at Caltech