From Months to Days — How AI Is Rewriting Commercial Production
From Months to Days — How AI Is Rewriting Commercial Production
AI isn’t just changing how we create — it’s changing how quickly ideas become reality.
Join us on Friday, June 5 at Innovate Pasadena’s Friday Coffee Meetup for a conversation with Jethro R. on how AI is transforming commercial production.
After 20+ years producing campaigns for brands including Google, Apple, and Amazon, Jethro experienced firsthand how slow and expensive traditional production workflows could be. That led him to build something different.
At Ritual Ads, teams are moving from storyboard → finished commercial in days instead of months, using rapid iteration and performance feedback loops to improve creative outcomes.
In this session, Jethro will share:
→ How AI is compressing production timelines
→ Why faster iteration creates stronger creative
→ What a modern creative + performance stack looks like
→ Lessons learned from building systems designed for speed and measurable results
Whether you're building products, creating content, working in marketing, or simply curious about where AI is creating real business impact — this conversation is for you.
📅 Friday, June 5
☕ 8:15 AM — Networking + coffee from Rosebud Coffee
🎤 8:30 AM — Talk begins
📍 FoundrSpace, Pasadena
Come early, bring a friend, and join the conversation.
Special thanks to our Friday Coffee Meetup volunteers and sponsors for helping make this series possible.
Moderated by: Marsha Swallow
Livestream available via Christy Conner on LinkedIn
Accessibility: FoundrSpace is in a historic building without elevator access. For accommodations, please email [email protected] and [email protected].
Presented by: Echo-Factory & Innovate Pasadena
Co-hosted by: CALE at Caltech