Marketing in the New Era: The Growth Engine at the Heart of Transformation

​Marketing has entered a new era. An era where leadership, creativity and AI come together, customer experience becomes product strategy, and marketing steps into its rightful role as a core driver of growth.

​​In this invited session, the Swedish Marketing Association brings together leading voices to explore marketing in its full breadth – beyond campaigns, beyond silos, and far beyond narrative. We’ll unpack how leadership that enables deep customer understanding, creativity and technology together shape competitive advantage in a world defined by accelerating AI, evolving customer expectations and shrinking differentiation.

​​From the creative power of Forsman & Bodenfors, Micco Grönholm, to leadership in the new era represented by Hanna Moisander, founder of DEB, Tech Profile and Future Female Leaders, and forward-thinking CMO Patrik Söder, SBAB, this session highlights how bold teams translate insight into real business impact.

​​Marketing in the New Era isn’t about choosing between technology or creativity.

​​It’s about mastering both – through strong leadership and superior customer understanding – and turning them into sustainable growth.

​Speakers:
Micco Grönholm, Head of Strategy Forsman & Bodenfors
Hanna Moisander, founder of DEB
Patrik Söder, CMO SBAB (winner "CMO of the year Sweden 2025")

​Moderator:
Marie Sommar, CEO The Swedish Marketing Association

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​​Program:
​08:45–09:00 Coffee and networking
09:05–09:40 Presentation and Q&A
09:40–10:00 Networking and mingling

Please note: This is an on-site side event at Techarena 2026 that requires a ticket to enter Strawberry Arena. The side event is independently organized and run by the host of the side event. Please direct any questions (or praise!) to the event organizers.