Sell Smarter: The AI‑Native GTM Meetup [A/B Testing AEO]

​What it’s about: Search is changing fast. Traditional SEO is giving way to AI-driven Answer Engines like ChatGPT, Perplexity, and Google’s AI Overviews. But while everyone is rushing to figure out how to get cited by AI, very few know how to actually measure what works. Enter the next frontier of growth: A/B Testing for AEO (Answer Engine Optimization).

​In this session, we’re breaking down how to move past the guesswork and apply rigorous testing to your AI visibility strategy. Whether you're a founder, growth marketer, or content strategist, you'll learn how to structure content for Large Language Models (LLMs), run experiments to see what gets cited, and secure your spot in the new era of conversational search.

​What you’ll walk away with:

• ​The AEO Testing Framework: How to design, execute, and measure A/B tests when the "algorithm" is a generative AI model instead of a traditional search crawler.

• ​Tracking & Analytics: Tools and workflows to monitor your brand's citations, measure sentiment in AI responses, and track the traffic that actually converts.

• ​Real-World Tactics: Case studies of teams successfully reverse-engineering AI prompts to dominate answer engines and capture high-intent leads before their competitors do.

​I am looking forward to hosting you tonight in Astro Boy (1st floor) from 6:30 pm – 8:00 pm

​Bio:
Nils Timmermann [/nilstimmermann]
Founder of zehops.com

​Thank you to Station Austin for sponsoring The AI-Native GTM Meetup. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.