​Limited to 20 participants, register now to secure your spot!

​Advertorials and listicles may be a niche topic, but they're an important part of the conversion strategy for brands looking to educate shoppers, build trust, and get more value from paid traffic.

​Buildathon: Build Conversion-Ready Advertorial & Listicle Pages with AI

​Turn advertising traffic into more informed buyers with AI-powered landing pages.

​Driving traffic now is expensive. What happens after shoppers click your ads can make all the difference.

​In this hands-on workshop, learn how to use AI to research and build persuasive advertorial and listicle pages, creating more effective landing page experiences for your ecommerce store just in time for BFCM.

​Whether you're a Shopify merchant, marketer, agency, or ecommerce builder, you'll gain practical insights and hands-on experience to help you make better use of your advertising traffic.

​Why Advertorial & Listicle Pages?

​The potential impact is worth paying attention to:

• ​+279% higher conversion rate: An advertorial case study reported a 279% increase in conversion rate compared with a standard product page.

• ​4.8× conversion rate: A listicle case study reported a 4.8× conversion rate, alongside 41% lower customer acquisition cost (CAC).

​Source: ClickDose Labs

​Not every shopper is ready to buy after seeing an ad. Some need to understand the product, compare alternatives, overcome objections, or feel confident that it's the right choice.

​That's where advertorials and listicles come in.

• ​Educate before you sell: Help shoppers understand your product's value before they reach the sales page.

• ​Build trust and purchase confidence: Address customer pain points, questions, and objections through relevant content.

• ​Create a more persuasive customer journey: Connect ad messaging with content that leads shoppers toward a purchase.

• ​Make better use of paid traffic: Explore how the right landing page structure can support your conversion strategy.

​What You'll Learn

​1. Research Before You Build

​Use AI to explore customer pain points, product positioning, competitor approaches, and market insights that inform your landing page strategy.

​2. Choose the Right Page Format

​Understand when to use an advertorial versus a listicle, which products are suited to each format, and how each fits into the customer journey.

​3. Build with AI — Hands-On

​Turn your research into a structured, persuasive page with AI. Explore how to organize content, product benefits, comparisons, and visual elements into a conversion-ready landing page.

​4. Connect Content to Conversion

​Learn how to align your ad message, landing page content, and sales page to create a more coherent shopping experience and reduce friction before purchase.

​5. Apply the Insights to Your BFCM Strategy

​Take away practical ideas, prompts, and a repeatable approach you can adapt to your own products and campaigns ahead of the peak sales season.

​Who Should Attend?

• ​Shopify & ecommerce merchants looking to improve their store's conversion strategy.

• ​Performance marketers & media buyers who want to make better use of paid advertising traffic.

• ​CRO & landing page specialists exploring new ways to structure persuasive shopping experiences.

• ​Ecommerce agencies & builders who want to use AI to research and create landing pages more efficiently.

​No need to be an AI expert. Bring a product, store, or campaign idea you'd like to improve — and be ready to build.

​What You'll Walk Away With

• ​A clearer understanding of how advertorials and listicles fit into your conversion strategy.

• ​Practical AI prompts and research techniques to inform your page content.

• ​A page structure you can adapt for your own products and target audience.

• ​Hands-on experience turning research and marketing insights into a landing page concept.

• ​Ideas you can test as part of your BFCM preparation.

​Build Smarter Before BFCM

​Don't stop at getting more clicks. Explore how better landing page experiences can help shoppers move from curiosity to purchase.

​Join us for a practical, hands-on session to learn, experiment, and build with AI, and leave with ideas you can put to work in your own ecommerce business.

​Spots are limited to 20 participants. Register now to join us!