Gateway to DACH: How software buying decisions are made in DACH
TechBBQ Side Event I 25 August 2026 | Gateway to DACH: How software buying decisions are made 2026
An exclusive TechBBQ side event for B2B SaaS founders and commercial leaders designed to identify real growth potential in the DACH market.
What to expect:
A focused session showing how SaaS companies can navigate complex buying centers through brand-new insights from the latest Software Buying Study DACH 2026.
📍 Location: advores Advokater & Rechtsanwälte
📅 Date: August 25, 2026
⏰ Time: 6:00 – 8:30 pm (Afterwards, the "Bridge to Germany & the Nordics – Pre-TechBBQ Rooftop Networking" will take place)
🎟 Participation by personal invitation only
Our agenda:
Exclusive data insights powered by Marvin Müller (OMR Reviews) and Charlotte Altmann (cse advisory): Uncover how B2B buyers in the DACH region really think, from decision-making and buying behavior to cultural nuances. Backed by fresh data from the latest OMR Reviews study “B2B software buying in Germany".
Exchanging pitfalls and learnings from DACH market entry:
An open discussion with Hannes Dernehl (CEO Tendium) and Julia Glöckner (CMO awork) on real DACH launch experiences, common pitfalls, and key learnings, with practical takeaways you can apply to your own market entry journey.Time to connect in person with your peers and DACH experts: An curated opportunity to meet new and familiar faces, continue the conversation around DACH market entry and growth, and build meaningful connections in a relaxed, open atmosphere, over drinks at a spectacular rooftop setting in the heart of Copenhagen.
We look forward to an insightful evening with you!
Best regards,
Felix, Marvin and Charlotte