Pivoting Your Marketplace: Signals That Matter
Most founders don’t pivot too early. They pivot too late.
They stay too long. Spend more than they planned. Call it commitment when it is actually uncertainty.
In a marketplace, this shows up as a supply and demand mismatch that doesn’t fix itself.
This session breaks down how to read those signals, what real traction actually looks like, and how to know when it’s time to pivot.
The Conversation
Join Sudeshna Sen, Founder & CEO of Pionyr, in live conversation with Diane Moca, Founder & CEO of MomSub, a serial entrepreneur who built and scaled a childcare marketplace after transitioning from a career in TV journalism.
Diane shares the reality of building and scaling a marketplace, from balancing supply and demand to recognizing when the model is not working and when to pivot without losing months or years.
What We’ll Cover
When to keep going vs. pivot
What real demand actually looks like (vs. “people like it”)
How supply and demand show up in practice
The cost of staying too long in the wrong direction
How to test and adjust without overcommitting
Who This Is For
Builders questioning their marketplace direction
Founders navigating supply and demand challenges
About the Speaker
Diane Moca is the founder and CEO of MomSub, a tech startup she developed after enduring 12 different child care providers during the first four years of being a working mom. MomSub is a marketplace that finds and manages weekly in-home child care. MomSub reduces the mental load and stress of arranging trusted and reliable part-time or full-time nannies to prevent 2 million women from reluctantly leaving the workforce because of child care challenges. Diane is a serial entrepreneur who grew two businesses exponentially as owner and CEO: a delivery logistics company and a real estate investment and management firm. Diane is a passionate storyteller who hosts the Women and Work podcast; she spent more than 15 years as a reporter for all forms of media, including the CBS TV station in Milwaukee, national financial news TV show Business First AM, streaming news service Talking Cities Aurora, social media brand Working Mom Warrior YouTube channel and the Naperville Sun newspaper. Diane is a Chicago native who loves biking, dancing, chess and the Cubs. She fulfilled a life-long dream sitting in the bleachers of Wrigley Field to see the Cubs win game 5 on their way to capturing their first World Series championship in 108 years. Her motto exemplifies her belief in the power of positivity and perseverance: "If the Cubs can do it, I can do it!"
About Pionyr
Pionyr is the founder network built for women where early‑ and growth‑stage founders raise, hire, and scale alongside experienced founders with access to hands-on workshops, curated peer pods, and expert guidance.
Format
45 min conversation + 15 min live Q&A
If you’ve been circling a hard decision, this will help you make it.
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