Before and After the Sale: How AI Is Reshaping E-Commerce

​Acquisition costs are rising in E-Commerce.

​Post-purchase is becoming the highest-leverage surface in e-commerce. AI-powered upsell calls that double day-one ROAS. Retention flows that turn one-time buyers into repeat customers. On the pre-purchase side, the same shift is happening: AI agents managing campaigns, adjusting spend, and reacting to ad performance in real time.

​The infrastructure behind them is still wide open.

​We’re bringing together Shopify app developers, agency owners, and platform builders to talk about:

​• Why post-purchase is where the margin lives now

​• AI agents in production—callers, retention, and what’s working

​• The data question: who owns the order/inventory/customer graph and how it reaches agents in real time

​No pitches, just a focused conversation between people building at this layer. The session will be recorded and shared with attendees. Seats are limited to keep the conversation high-signal.

​If you’re building post-purchase infrastructure, shipping Shopify apps in this space, or running an agency that’s seeing this shift firsthand—this room is for you.