The art and discipline of prompt engineering in AI
Build AI: The Art and Discipline of Prompt Engineering
Generative AI has rapidly transformed how we work, code, and make decisions, yet many users are frustrated when AI “misses the mark.”
The reason is simple: AI is literal. The quality of its output depends entirely on the clarity of our input.
This session explores the evolving craft of prompt engineering, and how developers and product leaders can design prompts that expose model blind spots, reduce bias, and embed safeguards directly into their workflows.
Through real-world demos and interactive exercises, you’ll learn practical frameworks and advanced techniques to turn vague AI requests into precise, repeatable, and responsible outcomes.
Key Topics
✦ The anatomy of a strong prompt (Task → Role → Format → Context → Constraints)
✦ Techniques to reveal and mitigate model blind spots
✦ Common pitfalls that lead to generic or biased results and how to avoid them
✦ Advanced methods: few-shot prompting, chain-of-thought reasoning, and persona assignment
✦ Building safeguards and evaluation loops into GenAI workflows
✦ Designing prompts for transparency, control, and trust
Why Attend
A practical, hands-on exploration of how prompting shapes the behavior, safety, and reliability of GenAI systems.
You’ll walk away with structured frameworks and examples to build more trustworthy and high-performing AI interactions across coding, product design, and business workflows.
Speaker
Shilpa Shastri
Principal Product Manager, Apptio (an IBM Company) | Ex-AWS, Ex-Microsoft
Shilpa Shastri is a Principal Product Manager at Apptio, where she leads data strategy and GenAI feature development. Previously, she held product roles at AWS and Microsoft, focusing on cloud services, infrastructure, and developer platforms. Her work bridges product strategy, cloud economics, and AI innovation, helping enterprises adopt AI responsibly and at scale.
Host
Boaz Descalo – Founder, Node8.ai
Advises mid-market and PE-backed companies on AI strategy and implementation across internal processes and product development. Creator of the Build AI community.
About Build AI
Build AI is a network of builders, founders, and technical leaders driving hands-on innovation in AI.
We host workshops, webinars, hack nights, and collaborative projects that give members the tools, code, and network to take AI from idea to impact.