

Build the Pipeline Your Investors Want to See
Most B2B founders know AI agents are changing how startups sell. Few have had the time to sit down, see it in action, and think through what it means for their own pipeline.
This is that evening.
HubSpot for Startups, Make, Arches Capital and TAG are bringing together 60 pre-seed and seed B2B founders in Amsterdam for a hands-on workshop, an honest panel conversation, and drinks with people building at the same stage.
Agenda
17:00 — Doors open, welcome drinks
17:30 — Opening by HubSpot for Startups
17:45 — Workshop: Building AI agents for sales and GTM workflows, with HubSpot and Make. Hands-on, practical — bring your laptop if you want to follow along.
18:30 — Panel: AI in B2B sales — what's actually working. Investors from Arches Capital in conversation with founders and operators who've already deployed AI in their sales motion. Real use cases, honest takes on what moved the needle and what didn't.
19:00 — Drinks and networking
20:30 — Close
Spots are limited. Request your invite below.