The New Normal (TNN): The Future of...BELIEF w/ Nir Eyal
On a limited UK tour, New York Times bestselling author Nir Eyal is stopping at TNN to unpack how belief actually drives behaviour at work and beyond, based on his new book Beyond Belief.
Join Nir at TNN to understand how the hidden assumptions you carry shape what you see, how you feel, and what you do, and how to replace them with beliefs that unlock your true potential. Grounded in neuroscience and psychology, he will introduce the Three Powers of Belief - Attention, Anticipation, and Agency - a simple, proven framework for achieving extraordinary results through evidence, not just wishful thinking.
Gain an in-depth understanding of how beliefs operate inside teams, products, and markets, and how leaders can design environments that encourage better thinking rather than louder persuasion. Expect a clear, unsentimental look at manipulation versus agency, conviction versus evidence, and why belief design is now a core business skill, not a soft one.
This is the TNN your future self doesn't want you to miss.
What is TNN?
Sharp insights with business development over breakfast. Expect expert speakers, hands-on learning, and networking opportunities with professionals from top companies. Free for TBD+ (sign up here) and Oneder residents, or £20 for non-members.
What else?
You’ll also get actionable business growth tips from the experts at Sandler, designed to use immediately. You'll also get breakfast, as much Apostle coffee (TNN has its own blend we made), and a raffle ticket. The TNN library will also be open so bring any books you've finished with and grab a new one to take with you!
About Box
Box sponsors TNN. They're the folks who empower companies to turn fragmented content into a secure, intelligent platform that centralises collaboration, automates workflows and unlocks unstructured data with AI. Drop them a link to find out how your organisations can gain a unified content ecosystem that integrates with 1,500+ apps, streamlines e-signatures, and enforces enterprise-grade compliance for GDPR, HIPAA and beyond. Box helps business leaders drive productivity, reduce risk and scale with confidence with granular control.
Find out more over at box.com
!IMPORTANT!
Flakiness is not tolerated at TNN. Late is fine. No-shows are not. Speakers get up early. Seats are limited. Two flakes and you are banned permanently. Reliability is the minimum standard here. If you say you'll come and don't show up that's not ok. Your name and company name will be sent to the speaker and listed on TBD+ so people know exactly who they can rely on. Why? Brilliant speakers get up early to do this, plus you stopped someone else from coming, and generally speaking, who doesn't want to surround themselves with do-ers right now?
Sound harsh? It's meant to.
TBD+ members come to every TNN for free...
Joining TBD+ gives you access to curated analyst insights, live-streamed events, top-tier interviews, report summaries and much more. It's people and things worth knowing. TBD+ isn’t just a membership, it's your unfair advantage.
Don’t miss out—join TBD+ today.