Fundamentals For Startups: Seven GTM Lessons from 100+ Launches- How to Get Market Traction

​Elevators and doors open at 11:30 AM and will close promptly at 12:15 PM.

​About the Lecture:

​In this session, Mark Kotzer shares seven hard-earned GTM lessons learned from 100+ product launches across startups, accelerators and corporate innovation teams. Designed for early-stage founders, this talk focuses on how to drive market traction with limited time and budget.

​Topics include building credibility before you have a single customer, using AI to maximize ROI from conferences and tradeshows, and analyzing the buyer's journey to accelerate relationship-building and early revenue. Attendees will leave with practical insights they can immediately apply to start winning their first customers and building momentum.

​Speaker:

Mark Kotzer, Founder & Chief Growth Officer, Growth Jumpstart

​About Fundamentals for Startups:

Fundamentals for Startups is a weekly one-hour lecture series featuring notable experts who share startup-related information, experience, and insights with our entrepreneurial community. From raising capital to scaling to exit strategies, these seasoned guest speakers deliver valuable content designed to help startups and entrepreneurs thrive.

These lectures are open to the public and you do not have to be currently affiliated with the UW or a startup to join. Lunch is provided while supplies last. Advanced registration required. Please note, we are no longer livestreaming these sessions.

​Elevators and doors open at 11:30 AM and will close promptly at 12:15 PM. Don't be late!

We hope you can join us!