F*ck up festivals - towards a strong business strategy by planning for failure - Rachel Fenton
Humans are risk averse so we tend to invest more in positive outcomes than we do in the downside risks. But business strategy is a balance of seeking opportunity and risk mitigation.
Thinking about potential failure doesn't make it inevitable. It actually helps you create a stronger and more robust business strategy.
What we'll cover:
Why we need to think about risk as well as upside as part of strategic planning (and why we hate doing it).
How robust business strategy is actually a balance of seeking opportunity and risk mitigation.
By actively thinking about how we might f*ck up, we can actually come up with a more robust strategy - and a few ideas about how you might do this in practice.
Your host:
Rachel Fenton is a forensic accountant and business strategist who works with leaders navigating critical inflection points. Through her work advising organisations through their biggest challenges—from financial crises to strategic pivots—she's seen firsthand how the leaders who anticipate and plan for potential failures build more resilient strategies than those who don't. She brings the analytical rigour of an academic researcher combined with real-world consulting experience, helping executives identify blind spots before they become business threats. Rachel is passionate about making strategic risk planning accessible and less intimidating.
LinkedIn: https://www.linkedin.com/in/rachel-fenton/
Substack: https://rfenton.substack.com/