Building Fashion's Circular Future: Buy-In, Consumer Behavior, and Programs That Scale | Climate Week NYC
During Climate Week NYC, spend a morning with the operators and experts that got circularity to work.
We will cover the full post-purchase circularity world: resale, repair, rental, upcycling, take-back, and recycling.
We will discuss:
How to get internal buy-in and funding for circular initiatives
What drives circular behavior, and how it is reshaping the industry
How upcycling and take-back programs go from idea to scale
Launching initiatives that make commercial sense and that customers love
The morning runs as 4 sessions with breaks in between, followed by open networking.
Speakers & Moderators
Bella Webb, Sustainability Editor at Vogue Business
Annie Agle, Vice President of Impact and Sustainability at Cotopaxi
Kristine Kim, Vice President of Impact and Responsible Sourcing at Dôen
Anna Foster, Founder & Creative Director at E.L.V. Denim
Deanna Bratter, Chief Sustainability Officer at Crocs
Dana Davis, Brand Strategist & Consultant at Dana Davis Consulting
Noelle Sciacca, Head of Fashion & Strategy Partnerships at The RealReal
Alexandra Palmer, VP of Markets at Pickle
Kate Sanner, Founder and CEO of Beni
Melody Serafino, Co-founder and Partner at No. 29 Communications
Nancy Rhodes, Founder and CEO of Alternew
Sydney Badger, VP of Commercialization and Circular Strategy at Fillogic
Danielle Jezienicki, Head of Sustainability and Impact at Impact FWD
Michelle Williams, Brand Partnerships at Treet
Donatela Bellone, Founder and CEO of Alu
Agenda
8:30. Doors, coffee, pastries
9:00. Getting Circularity Funded. Panel. Proven methods for getting internal buy-in and budget for circular programs.
10:05. Upcycling as the New Luxury. Fireside chat. Why upcycling is a unique form of post-purchase circularity, what has moved the needle, and how customers engage.
10:25. Break.
10:35. The Circular Customer. Panel. The psychology and community mechanics behind circular behavior.
11:40. Take-Back Programs: How to Make Them Stick. Fireside chat. How Crocs took a take-back program from idea to scale.
12:00. Networking
Who this is for
Built for operators inside fashion and luxury brands, from sustainability leads to marketing, ecommerce, and CRM teams, and the people running circular programs day to day.
This is day 1 of 2. Day 2 opens up to the whole ecosystem, so join us there as well for a roundtable.
Hosts
No. 29 Communications
Full-service communications agency with a focus on sustainability and impact
Alu
Alu monetizes products post-purchase using digital product passports consumers love.
Alternew
You know AppleCare as the post-purchase layer for Apple products. Alternew is the post-purchase layer for fashion.
Fillogic
Fillogic is circular logistics infrastructure: local processing hubs plus proprietary software that receives, grades, and routes every returned item in real time, not weeks later.
Beni
The secondhand search engine that tags along while you shop online
Wednesday, September 23. 8:30am to 12:00pm.
Breakfast provided.
Photography and video recording will take place during the event. By registering, you agree that any images or footage captured may be used for promotional purposes.