Unleash the interface: designing smarter digital experiences with AI

​AI is changing what digital experiences can be.

For years, we’ve designed websites around fixed pages, journeys and interfaces, asking people to navigate towards the information they need. Now AI can understand what someone is trying to do and respond in real time.

But most AI experiences are still built around one interface: chat.

So how can brands use AI to make the experience meaningfully better, rather than simply adding another layer to it?

Join Gemma Olds, Design Director at Planes, and Mark Boxall, Creative Director at Kraken, as they pull back the curtain on how Kraken used AI to create an owned experience that can do more for customers, while creating more value for the business and the brand.