Partnerships for GTM Leaders - Session 2

​Partnerships have become a mission critical component in today's GoToMarket. It's the only proven way to increase the capital efficiency in your growth. Keep CAC in check, increase CLTV, avoid raising C2S (cost to serve). Still, 80% of partnerships in B2B SaaS fail.

Join this training to learn the framework which keeps you in the 20% who successfully establish partnerships as part of their GoToMarket.

​Curriculum:

​The first two items are covered in a separate 1st session

​1. Creating the ground: Why are partnerships a critical component of your GTM motion?
2. Setting the stage for success: When is the right time to consider partnerships?

​The How is the focus for this 2nd session:

3. Working with Partner successfully: How to start a partner initiative? (CEG Framework)
   3.1 Partner Notion: Developing a strong and realistic Partner Hypothesis
   3.2 Partner Concept: Achieving Partner-Market-Fit
   3.3 Partner Program: Building a scalable and repeatable partner business
4. Q & A


For more information check https://ceg-consult.com/academy/partnerships-for-gtm-leaders/