AI Monetization: Aligning Your Price with Customer Value
About this event:
In the early stages of scaling, pricing isn't just a revenue lever—it’s a powerful signal of product-market fit.
Join Stripe at START Summit for a candid fireside chat on the hard realities of building and pricing a sustainable AI business. If you’re building an AI product and wrestling with pricing, this event is for you.
What you can expect:
Discussions about usage-based billing, product-led and sales-led growth motions, and the financial infrastructure to win in the new era of AI
The opportunity to connect with fellow founders facing similar challenges
Access to Stripe experts who work with AI companies at every stage of growth
Fireside chat with Iwo Leonhard Gernemann, Co-founder of VisioLab
We’ll explore this journey through the lens of Iwo Leonhard Gernemann, Co-founder and COO of VisioLab. From launching AI-powered self-checkout in German university cafeterias to expanding into premier U.S. sports and entertainment venues home to teams like Orlando Magic and Inter Miami CF., the conversation will dive into the real challenges behind their pricing evolution. We will discuss the strategies they chose, the lessons learned while scaling internationally, and the actionable insights you can apply to your own monetization journey.
Join us after for networking with fellow founders and the Stripe team.
Agenda:
18:30 – Arrival & flying dinner (informal networking)
Stripe introduction & AI trends
Fireside chat with Iwo Leonhard Gernemann (VisioLab)
20:00 – Drinks & networking
21:00 – Close
Speaker bio:
Iwo Gernemann is Co-Founder and CEO of VisioLab Inc., where he leads the company’s U.S. expansion and drives strategic growth across international markets. He oversees scaling operations across Europe and the United States while building partnerships with global concessionaires and major event venues. Since joining VisioLab in 2021, he has played a key role in closing the company’s first U.S. deal and aligning teams and processes for international growth. Iwo previously worked in finance and consulting at PwC and holds a degree from the Frankfurt School of Finance & Management.