How SaaS Companies Are Scaling Community Marketing Engines
TOPIC: How SaaS Companies Are Scaling Community Marketing Engines
DESCRIPTION: Join your senior marketing peers and colleagues for a Lunch & Learn focused on how modern marketing leaders are building and scaling community marketing engines.
CMOs and senior marketing leaders will trade ideas, best practices, and real-world examples of how community-led strategies focus on trust, engagement, and long-term audience growth.
This session features Josh Epstein, CMO of Aras, in a peer-level discussion focused on what’s actually working in community-led growth today. Together, we’ll explore creative engagement strategies, high-performing channels, and impactful in-person experiences.
Josh will walk through real-world initiatives in action, offering his perspective on what’s driving traction today, followed by an open discussion and best-practice sharing among senior leaders.
WHAT WE'LL COVER:
How marketing leaders are building and scaling community marketing engines
How creators, practitioners, and relationships drive trust and demand
Real-world examples of community and creator programs in action
Best practices for maintaining rigor while driving creativity
Moderated by Maurice Stebila, Senior Executive Advisor and Chief Information Security, Compliance and Privacy Officer with over 30 years of global technology leadership. Maurice has served as executive advisor and CISO to some of the world’s largest international companies, including Electronic Data Systems (EDS), Hewlett Packard (HP), General Motors (GM), Harman International & Samsung.
Maurice hosts private sessions like this for his clients and network to facilitate honest, high-value conversations among senior leaders.
Two Guest Speakers:
Josh Epstein – CMO, Arae. Josh is Josh is an accomplished technology CMO with a record of building category-defining enterprise technology brands across a variety of industries.
Prior to Aras, Josh served as CMO at venture-backed technology companies including AtScale, ObserveIt, Kaminario, and Reddo Mobility. He has also held senior marketing and strategy roles at Acme Packet, Oracle, CA Technologies, and EMC..
Mary O’Hara – Head of Demand Generation, COE | Hiper. Mary O’Hara is a demand generation leader with deep experience across cybersecurity, data, and AI companies. She currently leads Hiper’s Demand Generation Center of Excellence, working directly with B2B teams to design and operate engagement-led demand engines.
Previously, Mary led demand generation at AtScale, where she managed a large, multi-channel demand mix including media publications, influencers, LinkedIn groups, webinars, virtual events, and long-form content. She spearheaded the Semantic Layer Summit, driving 6,400 registrants in its first year and over 10,000 registrants the following year.
Mary’s programs have driven 9,000+ virtual summit registrants, 6,000+ ebook downloads, and 4,000+ webinar registrations, while delivering significant growth in demand-sourced pipeline. She will share how these programs are built, measured, and executed to drive direct engagement and downstream results.
Sponsored by Hiper
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