Ask Me Anything: AI Marketing & Strategy

​Good instructors can make the difference between feeling overwhelmed by AI versus feeling confident enough to actually use it.

​This is your chance to connect directly with your AI Marketing & Strategy instructors, ask questions, and get the guidance you need to keep moving forward.

​Together we’ll chat about AEO, agentic workflows, favourite AI tools, what’s changing right now, and anything else you’re curious about.

​Bring your questions and your curiosity. We’ll make sure you have a safe space to learn.

​About your hosts:

​Joelle Irvine is the Lead Instructor for Growclass’ AI Marketing & Strategy Certification and the Senior Director of Organic Growth at Flywheel Digital.

​Her experience spans leadership roles at Moz, Billdr, and Spafax. Recently shortlisted for Emerging Community Leader of the Year, Joelle co-leads Montreal Girl Geeks, is a ten-time Women in Tech SEO Mentor, and actively shares insights as a Pragmatic Ambassador and international speaker.

​Tiffany DaSilva is the Founder and Strategist at DaSilva Consulting, where she helps B2B and ecommerce brands with AI visibility, SEO, paid search, and growth strategy.

​She’s also the founder of Flowjo, a Canadian lifestyle brand built around intentional, card-based experiences and connection.

​Tiffany has spent over two decades working in growth, conversion, SEO, and performance marketing. She is known for being practical, direct, and very allergic to fluffy marketing advice.