Turn Your Ideas Into Authority Content: Write once, attract clients for years to come
When you’re selling an intangible service, you’re not selling your time or even just your skills: you’re selling your reputation and beliefs.
Long-form writing is the unlock for having your beliefs travel, get shared, and convert more ideal clients (who'll pay your top rates).
Long-form writing demonstrates Authority.
A free masterclass for independent founders, coaches & consultants to learn how
Why this matters
Authority is the biggest differentiator in today’s market. Authority is not a popularity contest but about building a compelling body of work that proves why your beliefs matter and why your time is worth paying for.
(Take it from me, I'm Ellen Donnelly, Founder of The Ask. Hi if we've not met! TLDR is I’ve built a six-figure coaching practice largely from my writing. I’ve never had a big social following, gone viral, used paid ads, or sent cold DMs.)
Your ideas and beliefs are your unfair advantage. This masterclass will show you how to use them.
This session is for you are curious about creating more long-form content but you:
Aren't sure what to write that will make clients lean in (without giving you the ick or feeling too self-promotional).
Second-guess how to write in a way that feels clear but without giving away everything clients should pay for.
You wonder how much of your clients’ challenges you’re “allowed” to share or how to make up gaps in client case studies if you're still building those out
Find building your body of work is an item on the to-do list that keeps slipping (it's important, but never urgent).
You’re overwhelmed by where to write: Your Website?LinkedIn? Substack? Medium?!
Even when you do write something good, you’re frustrated by how few people see it.
What You’ll Take Away (in 60 minutes)
The OBI
Find the most urgent and important idea to write about; the same one that your clients will also pay good money to have you solve
The Hero Piece
Learn how to cut your content to-do list right down, not because your ambition is smaller but because your Hero Piece does the heavy lifting for (time saved and bigger impact)
The Distribution Method
The dos and dont's for getting your Hero Piece seen, no not by your aunt Liz, but by your Ideal Client and the people who matter. We'll cover the current platform pros and cons, too (Substack, Beehiiv et al)
The Not -Too-Cheesy-Cheatsheet
Creating content that leads to sales but isn't cheesy is both a science and an art. You'll get my Cheatsheet to show you how to create authentic content that sells, (and, you'll practice some examples live together with me and masterclass attendees to build the skillset together)
I’ll also share how I help clients do their best writing ... the kind that truly grows a consulting, coaching, or service business.
Who It’s For
This masterclass is for founders, coaches, and consultants who:
Want to attract more inbound opportunities.
Are excited to build a body of work that grows their business.
Know their expertise is valuable, but struggle to show it through writing
👉 Reserve your spot - free to attend, huge value always guaranteed.