Join Us for an Exclusive Virtual Roundtable
Smarter Data, Smarter Products: The AI Shift in the GCC
The Ortus Club and Amplitude invite technology leaders across the Middle East to a focused virtual roundtable on the data challenge at the heart of every AI ambition: turning fragmented behavioural signals into intelligent, revenue-driving products.
This is not a webinar or a product demo. It's a closed-door, off-the-record conversation between peers — senior leaders navigating the same strategic questions around unified data, scalable infrastructure, and measurable AI outcomes. An expert moderator will guide the discussion, but the real value comes from the room itself. Expect sharp insights, honest exchange, and practical takeaways you can act on immediately.
Attendance is complimentary and by invitation only.
The Topic
Smarter Data, Smarter Products: The AI Shift in the GCC
Most enterprises across Saudi Arabia and the UAE have made AI a boardroom priority. But the organisations pulling ahead aren't necessarily the ones building the most sophisticated models — they're the ones building better data foundations. The real bottleneck remains fragmented behavioural data scattered across product, marketing, and customer touchpoints, making it nearly impossible to deliver the kind of intelligent, personalised experiences that drive growth.
The shift underway is architectural. Leading teams are moving from siloed analytics to unified, real-time data layers that feed directly into product decisions, customer journeys, and commercial outcomes. As the region's most ambitious enterprises redesign their analytics stack with 2027 in mind, the conversation is moving beyond dashboards and reporting toward scalable infrastructure and demonstrable ROI.
This roundtable will explore how GCC technology leaders are closing the gap between data ambition and data reality — and what it takes to turn behavioural intelligence into a genuine competitive advantage.
Discussion questions include:
What are the biggest barriers to unifying behavioural data across the GCC, and how are leading enterprises overcoming them?
What does a scalable, real-time data foundation look like in practice, and which strategies are turning fragmented analytics into revenue-generating products?
How will the analytics and AI stack need to evolve by 2027 to deliver measurable ROI?
The Afternoon
1:55 PM GST — Guests log in
2:00 PM GST — Welcome by The Ortus Club
2:05 PM GST — Short address by Amplitude
2:15 PM GST — Discussion instigated by the moderator and continued by the group
3:15 PM GST — Closing remarks and wrap-up
Who Should Be in the Room
This roundtable is designed for senior technology, data, and product leaders across the GCC who are responsible for shaping their organisation's analytics and AI strategy — particularly those focused on turning behavioural data into a strategic advantage and moving beyond fragmented analytics to build intelligent products that deliver measurable business outcomes.
Relevant titles include CTO, CDO, CPO, CMO, Head of AI, Head of Product, Head of Digital, Head of Growth, Head of Digital Transformation, Head of Innovation, VP Engineering, Director of Product, Head of Data, Growth Manager, Marketing Technology Manager, and other senior decision-makers.
Confirmed Attendees Include
Head of Data & Analytics at ENOC
Director of Digital Products at Talabat
Chief Data Officer at National Bank of Ras Al Khaimah (RAKBANK)
VP of Data & Insights at Chalhoub Group
Head of Product Analytics at Tamara
Director of Data & AI at DP World
Head of Digital Transformation at Majid Al Futtaim
Head of AI & Machine Learning at noon
Chief Technology Officer at ELM Company
How to Join
This is an invitation-only event. If you've received an invitation, simply confirm your attendance and we'll send a calendar invite with all the details, including the virtual meeting link, closer to the date. If you haven't received an invitation but believe you'd be a strong fit for the conversation, you're welcome to request a seat — our team will be in touch.
The Host
Amplitude is a leading digital analytics platform that helps companies understand user behaviour across their products. By turning raw behavioural data into actionable insights, Amplitude enables teams to build better products, optimise customer experiences, and drive measurable growth — making them an ideal partner for this conversation on smarter data foundations in the GCC.
The Organisers
The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.