Digging deeper: scaling soil & agriculture projects with confidence
This webinar will run at 09:30 PT / 12:30 ET / 16:30 GMT.
Soils and agriculture are emerging as a key frontier of the carbon market, with improved land management offering significant potential for durable carbon sequestration. However, the investable spot market remains thin: soil and agriculture credits account for less than 1% of available ex post supply. As demand accelerates and more activity shifts into pre-issuance offtake agreements, developers, investors, and buyers are facing rising expectations around delivery confidence, MRV, permanence, and methodology integrity. That shift is already visible in the market: Microsoft recently announced a record multi-year agreement to purchase 2.85 million soil carbon credits, signalling growing demand for forward delivery.
But rapid growth comes with complexity. Agricultural and soil carbon projects face high uncertainty, evolving methodologies, and increasing buyer expectations. From accurately measuring below-ground carbon and demonstrating permanence, to navigating shifting frameworks across Verra, Gold Standard, CAR, and others, the landscape is changing quickly. Add market volatility, policy uncertainty, and heightened due-diligence demands - including stronger MRV requirements and permanence buffers - and understanding risk has never been more essential.
In this 30-minute webinar, Dr Missy Motew, Soil Carbon and Agriculture Lead, and Dr Beth Roberts-Milne, Carbon Ratings Scientist, will discuss the key opportunities and challenges shaping the future of soil and agriculture credits, backed by the latest market insights and quality signals from BeZero. Drawing on our ratings coverage of the sector - spanning ‘AA’ to ‘D’ - they’ll introduce our new soils scorecard, a practical framework for assessing quality signals and comparing projects more consistently. They’ll also show how our AI-enabled platform can:
Help developers demonstrate quality in a crowded and rapidly evolving market
Support investors with faster screening and enhanced due diligence
Provide buyers with greater transparency to navigate a complex and supply-constrained sector with confidence
If you’re unable to join this webinar, we are hosting another session earlier at 09:30 GMT/ 17:30 SGT. Click here to register.
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