​how would you use social to drive inbound media requests?

​reporters are sourcing experts from public conversation. newsrooms are smaller, inboxes are overwhelmed with ai-generated pitches and the media landscape has fractured from legacy media as the gatekeepers of validation to independent newsletters, quiet convenings and podcasts that actually move the needle.

​the leader's greatest challenge now is being discovered by the right outlets, not sending the perfect pitch or press release.

​this means the access that used to be brokered — the introduction you once paid an agency tens of thousands of dollars to make — is sitting in your own hands. that's good news, and it's also why so many qualified people are stuck.

​the access arrived before the habit did, and this session is about the habit.

​this is not a positioning workshop and it is not media training.

​it's a very precise teaching of four tactics in between, the ones that deliver options, in the way we've seen drive hundreds of millions of impressions for media lab members and agency clients this year alone.

​this room is for you if

​you're publicly responsible for growing a brand, a company, or an idea. you're already qualified to be quoted on your subject and the calls aren't coming. you're mostly on linkedin or instagram, and you have no interest in becoming a full-time content creator.

​this room is not for you if

• ​you want certainty about your position before you say anything — join our closed six-week cohort program, it's included in media lab membership and is the right room for that work.

• ​you want a content calendar, a template library, or a personal brand system. media lab doesn't make any of those.

• ​you want to build an audience as the product. that's a different business and we're not useful to it.

​who will be there

​the session is limited to twenty seats. media lab members attend free. public tickets are $298. five seats are available at no cost by application, for leaders whose businesses have social or environmental impact.

​who facilitates

​host: Shelisa Demuth is a strategic communications expert, two-time Knight Foundation grantee, and founder of media lab and LAUREL — an agency specializing in earned media strategy and public narrative development for leaders and brands.

​up next

​narrative throughline, a workshop on building and maintaing narrative in thre media, runs on august 26. launching loud, a workshop on press announcements in the modern era, runs on september 30. each session stands alone. membership offers a flat montlhly fee for access to all events plus the weekly lab. lu.ma/medialab

​media lab by LAUREL is a virtual room for competitive leaders building public narrative through content and media. members run the full model each quarter — in the closed cohort or the monthly workshops — with weekly office hours and guidance from the media lab team throughout. become a member at luma.com/medialab · more at laureldevelops.com/medialab