Clay Club NY at Clay HQ: How GTM Teams are Changing in 2025
In 2025, sales orgs are leaner, the tooling is smarter, and a new kind of operator — the GTM Engineer — is emerging at the center of it all. Founders are rethinking when and how to scale their sales motion, while individual contributors are blending technical skills with customer empathy in new ways.
Join us at Clay HQ, where our panel will dive into how GTM teams are changing, and what it takes to build (or join) one in the age of AI.
Panelists:
Everett Berry is Head of GTM Engineering at Clay.
Patrick Spychalski is Co-Founder at The Kiln, a Clay agency.
We’ll explore topics like:
The new sales org chart: What roles to hire, when, and how everyone works together
What GTM Engineering is, what it isn’t, and why more companies are hiring for it
Skills that aspiring GTMEs should develop, and how hiring managers should evaluate them
Where AI belongs in GTM — and where it doesn’t
Who should attend:
Founders and sales leaders who want to level up their GTM playbook
GTM operators looking to develop technical skills to augment a traditional sales approach
Technical talent trying to strengthen their business sense and break into GTM roles
Agenda:
5:30-6:30pm: Food, drinks, and networking
6:30-7pm: Demo of a high-value Clay workflow (voted on by you!)
7-7:45pm: Panel discussion and Q&A (panel details below)
7:45-8:30pm: Networking and wrap-up
About Clay Club NY:
Clay Club NY brings together Clay experts, GTM operators, and sales leaders to exchange knowledge at Clay’s HQ. Our sessions offer a mix of Clay demos, panel discussions, and networking — giving attendees strategic frameworks and specific tactics at the cutting edge of GTM.
Recent activities include a fireside chat with Adam Eldefrawy (the engineer who built Claygent), a masterclass in GTM agency-building from Jen Igartua (CEO of GoNimbly), and a high-energy competition where we nominated the best Clay builder in NY to represent the city in the global Clay Cup.