Paywall Compliance Cheatsheet with Paddle & Tangent

​Conversion or compliance? Why choose?

How to scale subscription apps without compromising on either.

Every subscription app faces the same tension. Growth teams want fewer steps, smarter paywalls, and more effective pricing. App stores, regulators, and tax authorities each have their own rules on transparency, consent, and tax.

But growth and compliance don’t have to compete. The smartest approach is to design for both from the start.

Join Vahe Baghdasaryan (Tangent) and Andrew Davies (Paddle) as they explore how to bring conversion and compliance together across the subscription monetization journey:

• ​Web-to-app funnels: acquiring customers on the web, onboarding in-app, and managing attribution and consent across the journey

• ​App-to-web paywalls: navigating evolving app store rules, exploring web checkout, and understanding the potential impact on margins

• ​Checkout and pricing: designing paywalls, trials, and subscription experiences that convert while building customer trust

• ​Global tax compliance: understanding sales tax, VAT, and GST obligations as you expand into new markets

• ​App store requirements: knowing the rules on pricing, trials, and subscription disclosures before you start experimenting
  
  You’ll leave with a practical checklist for designing subscription experiences that support conversion, build trust, and scale with confidence.
  We’ll wrap up with a live Q&A, so bring your paywall screenshots and funnel questions.
  
  For founders, growth leaders, and product teams running subscription apps.

​Notice of photo and video recording

​By attending this event, you acknowledge and agree that photos, videos, and audio recordings may be taken during the event. You consent to EHVM, Tangent and Paddle to use this media for marketing, promotional, and archival purposes across digital and print channels.